About

I have a background as an industrial designer for large high-tech companies. Since 2006 I have my own company working with illustrations for magazines, books, tv and web. I also do project management helping out innovators and entrepreneurs to get to the next level of product and/or business development. Together with Katja Tydén I run ByBetty, a web(wordpress) consultancy.

Awards:

Ozzie Awards – Bronze in category “best use of illustration”
Spoga Horse Fair – first prize “innovation award 2009″ for “horse temp” by Safehorse of Sweden
IQube – selected for 9 months of entrepreneurial education
Sweco/Stockholms Stad – first prize visionary award in a competionon about recycling
Nordiska Handikappspolitiska Rådet – honourable mention in competition “Den moderna resan”
Apoteket – first prize “Framtidens Apotek”
NASA/ESA – degree project ISS Rescue Vehicle, winner of a 0g flight
(I got the chance to work in a student project at NASA in Houston. We were a group of four students that did our master thesis on the Crew Return Vehicle (a rescue space plane, taking astronauts back to earth from the international space station in case of emergency). It was as great as you could ever imagine; working with astronauts, testing space shuttle simulators, flying in a 0g-simulated flight. )

Short CV:

2006 Freelance industrial design and illustration
2004 DN and SVT – news graphics
2001 Avalon Technology – industrial designer
2001 Graduates from Lund Institute of Technology, Master in Industrial Design
1998 Ericsson – one year practice industrial designer