I am working on a series of cartoons for an innovation magazine. Lack of ideas is not the problem since I am in the entrepreneurial process myself. The question in this assignment is rather who is the target for the cartoons and what 4 ideas to choose. I am guessing my client want to attract the ”early innovator”, the one who has not yet taken the step towards realizing the idea. You might have seen the commercial with the guy showing everyone his ”napkin idea” of a combined childrens bike/lawn mower….
How to tip him over to be the entrepreneur? Hmm?